Appointments - Hélène Hertzfeld has been appointed General Manager France and Benelux for Starbucks Coffee France, a position she has held since February 2025. She will be responsible for accelerating growth and strengthening the brand?s presence in France.

Hélène Hertzfeld has been appointed General Manager France and Benelux for Starbucks Coffee France, a position she has held since February 2025. She will be responsible for accelerating growth and strengthening the brand?s presence in France.
Hélène Hertzfeld has been appointed General Manager France and Benelux for Starbucks Coffee France, a position she has held since February 2025. Hélène Hertzfeld, 54, ESCP Business School (1994), has completed the following career path:

* 2025: Starbucks Coffee France, Managing Director France and Benelux

* 2022 - 2025: Deliveroo, Marketing Director

* 2020 : Beauvallet Restauration, Marketing and Transformation Director

* 2018 : Courtepaille, Marketing, Digital, Purchasing, Logistics, R&D and Quality Director

* 2015 - 2018: Yoplait France, Managing Director of the Yogurt Franchise Business and International CMO

Copyright No

< Previous

Log in

Notebook / Appointments

Appointments - Hélène Hertzfeld has been appointed General Manager France and Benelux for Starbucks Coffee France, a position she has held since February 2025. She will be responsible for accelerating growth and strengthening the brand?s presence in France.

Follow us on social media

Log In

Follow us on social media