Business Intelligence and Strategy

The Business Intelligence and Strategy group is delighted to invite you to the conference :

Business intelligence, a decision-making tool
Co-hosted by the ESCP Europe ALumni IES and HEC Advanced Technologies groups
Monday June 20th from 7:00 pm to 9:30 pm
ESCP EUROPE : 79, avenue de la République 75011 Paris (amphi announced at the entrance)

Topics covered:
- Definition and stakes of economic intelligence
- Economic intelligence, a decision-making tool: the MADIE method (special mention for the 2008 IE prize)
- Business intelligence, a lever for influence strategy
- Business intelligence and shared innovation strategy

The conference will be moderated by Christian Coutenceau, President of the Advanced Technologies Group of the HEC Alumni Association, and founder and leader of the group of executives who authored the MADIE method, a business intelligence decision-making method, and will be followed by a cocktail reception.

Free access for ESCP Europe graduates, but limited number of places: iRegistration required on this site.

We look forward to seeing you there,

Yours sincerely


Stéphane ROSENWALD (81)
Business Intelligence and Strategy Group Delegate