Group China of ESCP Alumni - Exclusive evening at BYD flagship store

Conference, Guided tour & Cocktail

Dear friends,

Group China of ESCP Alumni is delighted to invite you to an exceptional evening at the BYD flagship store in Paris, right in the heart of the Golden Triangle. This unique event will combine innovation, technology and networking in a setting that symbolizes the new wave of sustainable mobility and globalization of leading Chinese companies such as BYD.

🚘 BYD in Europe
BYD (Build Your Dreams) is the world’s leading manufacturer of new energy vehicles (NEVs) and a pioneer in electric mobility. With cutting-edge technologies, a full range of 100% electric models, and a strong commitment to sustainability, BYD is rapidly expanding across Europe – reshaping the automotive landscape with its vision of a greener future.

🤝 Harmony Auto in Europe and France
Harmony Auto, one of China’s leading automotive groups, is BYD’s biggest European dealer and the operator of the Paris flagship store. Having chosen France as one of its main development hubs, Harmony Auto is bringing the most advanced BYD models and premium customer experience to European drivers. Its Paris presence marks an important milestone in its expansion and in the strengthening of Sino-European ties in innovation and mobility.

🎉 Program of the evening

Welcome cocktail in the stunning BYD Paris showroom
Presentation by Harmony Auto managers: insights into BYD’s European strategy and Harmony Auto’s growth in France
Guided tour of the store and BYD’s latest electric models
Networking with music & cocktail reception

This event is open not only to ESCP Alumni but also to friends, professionals, and anyone passionate about the future of mobility, business exchange, and international cooperation.

We look forward to welcoming you to this special evening where business, innovation, and friendship meet.

Warm regards,

Haiyan LI-LABBE (ESCP 01), President of Group China of ESCP Alumni

André SCHELLENBERG (Bachelor 24) & Xiaojun (Maggie) ZHOU (MiM 24),

Delegates of Group China of ESCP Alumni

📩 Registration is mandatory – places are limited.

Refunds will be possible up to and including September 22.

ESCP Alumni may publish photos and videos taken during the event in its various communication media (brochures, newsletters, articles, magazine, social media, websites, etc.).If you do not wish to be filmed or photographed, please let us know by e-mail(reseau@escpalumni.org) before the event.