Groupe Média - Round table "Between the real and the artificial: how AI is disrupting our creative reference points"

At a time when every image can be true, false or generated, how can we preserve emotion, uniqueness and trust?

Dear Alumni,

On October 1 at 6:45pm, the ESCP Alumni Média Group, in partnership with IMM Alumni, ESSEC Alumni and HEC Alumni, invites you to an exceptional round table on the impact of artificial intelligence on visual creation and brand communication.

📸 At a time when every image can be true, false or generated, how can we preserve emotion, singularity and trust?
⚙️ Does AI standardize creativity or open up new artistic territories?
💡 What happens to authenticity, storytelling, and brand value in a content-saturated world?

The debate will be led by four renowned speakers:

⭐ Déborah Marino, DGA Publicis Luxe, specialist in brand narratives
⭐ Fatti Laleh, Global Communication & Image Director at Piaget
⭐FabienLe Roux, Head of Creative Department at TikTok France, to understand how AI is transforming creativity on social platforms
⭐GauthierVernier, co-founder of the Obvious collective, a pioneering figure in generative creation and hybrid visual universes

👥 A discussion moderated by Christian Riedi (ESCP 02)and Eric Lentulo (MS 03), in the continuity of 20 years of round tables bringing together passionate alumni around the major changes in media, communication and marketing.

Why come?

👉 To understand how AI is transforming the way brands tell their stories - between illusion and authenticity.
👉 To explore the creative opportunities offered by generative AI in luxury, platforms, campaigns, art.
👉 To question the place of sensibility, emotion and truth in increasingly artificial narratives.
👉 To network between alumni and creative, marketing, tech and content professionals, in a stimulating and convivial setting.

📍 Venue: We'll be lucky enough to be hosted in the new Publicis offices, at 145 rue de Courcelles - 75017 Paris
📅 October 1 at 6:45 p.m. sharp (round table followed by cocktails)

Eric Lentulo (MS 03) & Christian Riedi (ESCP 02),

ESCP Alumni Media Group delegates

Places are limited!

Refunds will be possible up to and including September 26.

The ESCP, ESSEC, HEC and IMM Alumni Media Groups may publish photos and videos taken during the event in their various communications media (brochures, newsletters, articles, magazines, social networks, websites, etc.). If you do not wish to appear in these photos or videos, please inform us by e-mail(reseau@escpalumni.org ) before the event.

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Wednesday 1 October 2025
18:45 - 21:45 (GMT +1)

Registration deadline : 28th September

Publicis
145 rue de Courcelles
75017 Paris
CALCULATE MY ITINERARY

20 € ESCP graduates
25 € Non-contributing ESCP graduates
30 € Outdoor
15 € Students

Registration closed

Location

Publicis

145 rue de Courcelles
75017 Paris

Additional information (parking, underground, etc.)

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Groupe Média - Round table "Between the real and the artificial: how AI is disrupting our creative reference points"

See all events

Wednesday 1 October 2025
18:45 - 21:45 (GMT +1)

Registration deadline : 28th September

Publicis
145 rue de Courcelles
75017 Paris
CALCULATE MY ITINERARY

Registration closed

Publicis

Additional information (parking, underground, etc.)

See all events

Wednesday 1 October 2025
18:45 - 21:45 (GMT +1)

Registration deadline : 28th September

Publicis
145 rue de Courcelles
75017 Paris
CALCULATE MY ITINERARY

Registration closed

30 registrants

CONTACT

reseau@escpalumni.org

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Events calendar

Wednesday 1 October 2025 18:45 - 21:45 (GMT +1) Registration deadline : 28th September

Publicis 145 rue de Courcelles 75017 Paris CALCULATE MY ITINERARY

Registration closed

Publicis

Additional information (parking, underground, etc.)

Wednesday 1 October 2025 18:45 - 21:45 (GMT +1) Registration deadline : 28th September

Publicis 145 rue de Courcelles 75017 Paris CALCULATE MY ITINERARY

Registration closed

CONTACT

reseau@escpalumni.org

Add to my calendar

Paris

Londres

Madrid

Berlin

Turin

Wednesday 1 October 2025
18:45 - 21:45 (GMT +1)

Registration deadline : 28th September

Publicis
145 rue de Courcelles
75017 Paris
CALCULATE MY ITINERARY

Wednesday 1 October 2025
18:45 - 21:45 (GMT +1)

Registration deadline : 28th September

Publicis
145 rue de Courcelles
75017 Paris
CALCULATE MY ITINERARY