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AEROSPACE GROUP : Conference with Christian Scherer (Airbus)
"Competition and strategy in the global Airbus/Boeing duopoly".
The fact is that the performance of the two manufacturers did not leave room for third party competition and that Russian, Japanese and Chinese efforts did not damage the duopoly while Canadians and Brazilians had to get closer to the members of the duopoly. But there is no acquired position without excellence on a daily basis.
Moreover, this duopoly is characterized by fierce competition between two manufacturers who make no gift to each other, while disputes between states have been ongoing since 2004 with the World Trade Organization.
The conference will allow Christian Scherer to shed light on the forms and challenges of this fierce competition, on the emergence of the outstanding technical, commercial and financial success that the AIRBUS programme has become and how to contribute to its sustainability.
Christian Scherer, the Chief Commercial Officer of AIRBUS since September 2018 (and member of the AIRBUS Executive Committee), formerly CEO of ATR (Regional Transport Aircraft) since November 2016 after having been at the head of AIRBUS GROUP INTERNATIONAL in charge of leading the international strategy of the AIRBUS Group.
The event will be held in English and is organized in association with ESCP Europe.
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Monday 16 September 2019
18:30
(GMT +1)
ESCP Europe, 79 avenue de la République, 75011 Paris
79 avenue de la République
75011
Paris
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25 € Contributing members
ESCP Europe Students (cocktail)
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35 € Non-contributing members
External participants
Registration closed
ESCP Europe, 79 avenue de la République, 75011 Paris
79 avenue de la République75011 Paris