Béatrice FOUCHER (89)
PILOTING THE "DS AUTOMOBILES" BRAND
At PSA (Peugeot-Citroën) since last year, Béatrice Foucher (89) has just been appointed new Executive Director of the DS Automobile brand. A crucial momentum in this year of merging with Chrysler which will make the group 4th world player in the sector. Used to work for giants of the industry, this professional engineer spent most of her career at Renault where she notably led the electric vehicle business unit. A complex challenge to handle but which acted as "her fuel" she confides. We wish her a long journey!