Nouvelle-Aquitaine Group – Visit of Cultura headquarters & Improbable conference

Between art, innovation and conviviality

Dear Alumni,

The ESCP Alumni Nouvelle-Aquitaine Group is pleased to invite you to an evening dedicated to art. Arnaud Scheffer welcomes us for an exclusive tour of Cultura's headquarters, followed by a talk by Eric Lévy, who will introduce the Improbable Art of Thinking, born at ESCP.

The evening continues with a cocktail reception (€15/person, sponsored by Cultura).

Meeting place :

Thursday, November 6 at 6:30 pm at Cultura headquarters

17 Rue Archimède, 33700 Mérignac

On the program:

6:30 pm: Welcome drink
7pm: Tour of head office and presentation of the company's challenges by Arnaud Scheffer
8pm: Improbable conference by Eric Lévy on " Artistic Intelligence and how the Improbable Art Thinking method makes the most of the limits of Artificial Intelligence ".
8:45pm: Cocktail reception

Cultura presentation:

An independent company since its creation in 1998 by Philippe Van Der Wees, Cultura has over 110 stores, an online sales site and currently employs almost 4,500 people. As France's leading cultural retailer, Cultura's mission is to make culture accessible, alive and loved, which also makes it one of France's biggest booksellers.

Introducing Thinking Improbable art:

With Art Thinking and the unique Improbable pedagogy, art becomes an engine of transformation for the company and its employees. Invented 20 years ago by Sylvain Bureau and Pierre Tectin at the ESCP Entrepreneurship Chair, the method has become a benchmark. Today, it is used by companies from SMEs to multinationals: adopted by the BPI in 2025 to support its ETIs, but also on the benches of the grandes écoles and universities - from HEC to Centrale to Stanford.

We look forward to seeing you there,

Anne-Sophie Diligent (EMBA 15), Lydie Tempereau (MEB 99) and Eric Lévy (ESCP 2000),

New Aquitaine Group delegates.

Refunds will no longer be possible 48 hours before the event.

ESCP Alumni may publish photos and videos taken during the event in its various communication media (brochures, newsletters, articles, magazine, social media, websites, etc.). If you do not wish to be filmed or photographed, please let us know by e-mail(reseau@escpalumni.org) before the event.